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Specialising in supplying “shop ready” flowers and plants to retail chains in Europe

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Specialising in supplying “shop ready” flowers and plants to retail chains in Europe

Floramotion originated from an initiative of various growers; they joined forces to deliver directly to retailers. Floramotion is an independent private company with the purpose to delight consumers – together with their partner growers, suppliers and retailers – with the freshest flowers and plants.


Floramotion offers a complete range of flowers and plants to surprise the end consumer every day. Our expertise lies in the concept-based development and delivery of shop ready flowers and plants. In short, we are your category manager. In addition, we consciously deal with our (living) environment. For example, we use as little plastic as possible for packaging and we are continuously working on optimizing the logistics process.

We are proud of the fact that we collaborate with our partner growers and suppliers. This enables us to deliver fresh products at the right price-quality ratio.


The consumers wishes are our starting point. That is why the composition of the bouquets is tailored to the wishes of the consumer and local trends. We specialise in shop ready bouquets and mono lines. We package these in-house at our location in the heart of the flower industry: Flower auction Royal Flora Holland in the Westlands.

Our products are “shop ready” and are supplied with their own label, DU date, EAN code, sales price, vase life guarantee and a sachet of flower food. We are in control of the whole packing process therefore we can guarantee complete traceability throughout the supply chain.


Floramotion has a wide range of plants, including flowering and green house plants, composite planters, gift items and outdoor plants. In addition to providing a complete range, it is also possible to put together a total display. So the consumer is surprised each time. The complete range can have its own label, EAN code, plant passport, DU date, care tips and more.

Floramotion’s experienced team will make it as easy as possible for you to achieve your wishes !

Rob Zwinkels

Toine Loran

Sales & Sales & Buyer flowers
+31 6 30 50 61 98

Jasper Zwinkels

Dylan de Brabander

Ton van der Meer

Luuk Boeters

Hans Post

Fabienne van Dam

Frank Mollink

Sales Floramotion Garden Plants B.V.
+31 6 18 52 35 62